eBook: The Reign of Content and the Rise of Context

You’ve heard it before, content is often seen as King. Yet, as any chess enthusiast would remind us, the Queen also has great power, offering direction and strategic advantage. Similarly, context acts as the Queen in Learning and Development (L&D), taking mere information into impactful knowledge and learning initiatives.

Today, we are inundated with a mass of content. By 2025, the world will have produced nearly 16 zettabytes of data—enough to fill five Libraries of Congress. This content overload presents a contradiction: while information is more accessible than ever, its volume can make it overwhelming and often useless. 

This is where context steps in, making sense of the overwhelming amount of content and highlighting what is truly important.

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