Growing Awareness and Nervousness

The data is in – 2024 is the year AI at work gets real. Generative AI (GenAI) usage has skyrocketed, with its use nearly doubling in the last six months. Now, 75% of global knowledge workers are tapping into its potential.

With this AI boom, it’s no shocker that public awareness has shot up too, bringing with it a wave of nervousness. According to the 2024 AI Index Report, 52% of people are more worried than excited about AI—a significant leap from 37% in 2022.

This growing apprehension stems from fears about job displacement (hello, robots?), loss of privacy, and ethical dilemmas.

AI as a Creative Intern

It’s not all doom and gloom.  There is a trend of individuals using AI as a creative assistant rather than a replacement for human creativity. 

According to Descript’s AI creators survey, many creators see AI as a “creative intern” that helps with brainstorming, refining ideas, and handling tedious tasks, allowing them to focus more on the creative aspects they enjoy​​. For example, AI can turn bullet points into cohesive paragraphs or even help with sound design in podcasts​​. 

The Role of AI in the Workplace

Now, let’s talk work. According to the 2024 Work Trend Index Report, three out of four workers are now using AI on the job. It’s no secret that AI help employees save time, tackle important tasks, and even enjoy their work more. But here’s where it gets interesting: 78% of these workers are using their own bank AI tools at work, often without their company’s blessing. 

Why the sneaky approach? Many employees are hesitant to admit they’re using AI because they worry it might make them look replaceable. In fact, 53% fear that relying on AI for critical tasks could put their jobs at risk​​. Yet, despite these fears, AI is being embraced for its ability to alleviate the daily grind. 

This love-hate relationship with AI in the workplace is a fascinating dance. On the one hand, it’s making work more efficient and enjoyable. On the other hand, it’s stirring up anxieties about job security. 

As AI continues to weave its way into our professional lives, the real challenge will be striking the right balance between reaping the benefits and addressing the concerns.

Different Attitudes Across Generations

Here’s a fun fact: AI isn’t just for the young techies. 

It’s a tool for everyone, from Gen Z to Boomers. The 2024 Work Trend Index Report busts the myth that AI is predominantly a young person’s game. Turns out, employees across all age groups are using AI tools at work; even Boomers are jumping on the bandwagon. AI handles the mundane tasks, freeing up everyone, regardless of age, to focus on the more creative and strategic aspects of their jobs.

And it’s not just about making work easier. For many, AI tools are becoming crucial in tackling the fast-paced and often overwhelming volume of work. Whether it’s drafting emails, scheduling meetings, or analyzing data, AI is helping employees across all age groups manage their workloads more effectively and with less stress​​. 

The fact that AI is being embraced by everyone, from Gen Z to Boomers, really shows how much we value its potential to improve our work lives. But it also raises a big question: How much should we rely on these tools?

This widespread use of AI highlights our collective recognition of its benefits—making tasks easier and boosting efficiency. However, it also brings up concerns about dependency and the risks involved. Balancing these pros and cons is at the heart of our love-hate relationship with AI.

The Future of AI and Public Perception

Looking ahead, we’ve got a big task: bridging the gap between how fast AI is advancing and public acceptance (and readiness). Leaders and companies need to be transparent by talking openly about what AI can do and what risks it brings.

To win over the sceptics, we need to focus on a few things. First, give people the training they need to use AI confidently. Second, make sure AI is used ethically—no funny business. Third, we should show that AI is here to help us out, not take over our jobs.

By being clear, and straightforward, we can ease the worries and build trust in this brave new AI world.


So, there you have it—the ups and downs of public perception about AI. There’s excitement, there’s fear, but most importantly, there’s potential. By seeing AI as a partner rather than a competitor, and by keeping the conversation open and honest, we can use this technology to benefit everyone.

Curious about AI? Want to debunk some myths, dive into the ethics, and learn how to use it in your flow of work? Well, you’re in luck! 

We’re cooking up a top-secret, 4-week program all about GenAI. Excited to join? 

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